(Excerpt)

By Li Zhongxian

Consumer Protection Bureau of CIRC and CISFC jointly published the China Insurance Consumer Confidence Index (CICCI) of 2015 in Beijing on March 29 for the first time.

The CICCI in 2015 was 69.2, 38.4% higher than the neutral value (50), proving a relatively strong insurance consumer confidence and indicating consistency with the progress that has been achieved and stability ensured in insurance development. The sub-indicators demonstrate good operating status and rapidly growing development of insurance, insurance consumers’ strong confidence in the macroeconomic environment, relatively optimistic expectation about the industry development, good assessment on operating efficiency and professional quality of the insurers, as well as strong consumption will. The public trust foundation that the insurance operation is leaning on is relatively stable.

In the context of a complicated and challenging economic environment both at home and abroad, the Chinese insurers proactively adapt to the “new normal state” of the current economic development phase, increase support for the real economy and intensify efforts to help ensure the basic safeguards for public wellbeing. The insurance depth and density were steadily improved, and the coverage of insurance was gradually expanded. The service quality of the insurers was thus improved, and more efforts were spared to protect the rights and interest of consumers.